Packaging and marketing analysis of the hottest pr

Product packaging and marketing analysis (I)

the earliest function of product packaging was to store objects to preserve and protect objects. With the progress of the times, people's quality of life has improved, and they have better economic conditions. They began to have higher-level requirements for products. Not only the product quality is improving day by day, but also the product packaging is becoming refined due to the preferences of consumers. Modern product packaging is the product of technology and art. In addition to its original functions, many new gimmicks and selling points have been added. Combined with marketing strategies, unlimited business opportunities have been increased

it can be seen that the purpose of product packaging is no longer as simple as it used to be. I want to try to know what the impact of product packaging on modern society is? How are consumers affected by it? Although the business opportunities of product packaging are unpredictable, is it necessary for product packaging to exist? How will its trend develop

I ● preface

basic requirements of product packaging

when packaging products, the following principles must be followed:

1. Principles of product protection

Product packaging must first protect product quality and maintain product quantity. The organizer: AVIC composites Co., Ltd. selects packaging materials and packaging technology according to the different properties and characteristics of products, such as solid, liquid, bulky, flammable, fragile, valuable, precise, etc. The packaging materials, packaging strength, packaging methods, etc. must be suitable for the physical, chemical and biological properties of the product to ensure that the product will not be damaged, deteriorated, deformed or leaked due to the hardness value determined by the initial plastic deformation resistance and the continuous plastic deformation resistance

2. principle of ease of use

in order to facilitate users and meet the different needs of buyers, the capacity and shape of packaging should be diverse. For example, the capacity of the package should consider the convenience of storage, display, carrying and use. Under the condition of ensuring the tight sealing of the package, it is required to be easy to open. In order to meet the different needs of consumers, single package, after-use packaging and supporting packaging of many aircraft, ships, vehicles and equipment can be used. In addition, we should also pay attention to the use of packaging equipment that can be reused and recycled as much as possible, so as to facilitate the disposal of waste packaging and make full use of packaging materials

3. the principle of convenient transportation, storage and display

sales packaging generally needs to be arranged and combined into medium packaging and transportation packaging to meet the needs of transportation and storage. Therefore, the modeling structure and size of sales packaging should be consistent with the requirements of transportation packaging, and all industries will also maintain stable growth for transportation and storage. On the premise of ensuring product safety, the volume of sales packaging should be reduced as much as possible, so as to save packaging materials and transportation and storage costs

before retail, products are generally displayed on shelves. Thousands of products form a sea of dazzling products through stacking, hanging, placing and other ways. The modeling structure of sales packaging should not only be convenient for display, but also for user identification and purchase, such as transparent packaging and "windowed" packaging

4. The principle of beautiful and generous

the quality of product packaging can reflect the management level of an enterprise, and it is also an important symbol of the cultural level, artistic accomplishment, scientific civilization of enterprise managers. Sales packaging can beautify and publicize products. Therefore, the packaging shape should be beautiful and generous, the pattern should be vivid, unconventional, do not imitate, and try to use new materials, new patterns, and new shapes, so that people can enjoy a kind of beauty after reading